Brazilian media operates with a unique blend of tradition and innovation, presenting both opportunities and challenges for PR professionals. Understanding the diverse media landscape is key to crafting successful strategies. This includes recognizing the importance of local news outlets and their specific target audiences.
While digital PR in Brazil may not be as developed as in the UK or in the United States, journalists are very reticent in order to link out to third part websites. In order to win over the local press and have your name on local news, your story must be pitched with creativity. Journalists in Brazil, like in many other countries in the world, will link your story to their page only if there is a good reason for doing so, probably brilliantly expanding the information of their articles. Therefore, it’s necessary to hire a professional who have experience in link building in Brazil using PR techniques.
Digital PR in the AI era
Meanwhile, it’s important to emphasize that digital PR is an evolving field and that nowadays Google and AI search engines can read your brand names in third part articles and in what context it is being mentioned, meaning that links are not as important as they used to be in the past. We want to build trust in your brand, make it known and cited.
Social Media
Furthermore, social media plays a significant role in shaping public opinion. Brazil is the fifth-largest social media market in the world. Any social media user in Brazil spends an average of 3h37 daily online. It’s estimated that 78% of Brazilian adults are Instagram users. These whopping figures make Brazil a strategic country to be targeted.
When it comes to influencer market, Brazil also stands out in the world stage coming 3rd in size. Influencer marketing in the Latin America and Caribbean region generated around $1 billion in 2023, according to Statista. Brazil accounted for 45% of that total.
